Showing posts with label Scale. Show all posts
Showing posts with label Scale. Show all posts

Friday, May 11, 2012

Small and Medium Enterprise Paradoxes - Scale, Scope and Growth apart


Of late, I am beginning to at least experience a love with enquiry I nursed long ago, and had to forego. That was when I first studied linkages between Entrepreneurial Orientation and Learning styles. It is of some lament that in a world gone global, my understanding is largely from one nation - India. It is also my joy, that being here in India, I have seasoned professionals with whom I can bounce such reflections. I write this short piece as a token of my appreciation for those who’ve helped my understanding.
1.     Venture creation is often a leap of individual faith and investor confidence at times. Beyond the proof of concept and business model success, CEOs and their top teams have less influence over their organisations than they believe they do. An institutional effect in the ecology of the business sector is more at play. Small and medium industry may mistake their size for comfort in autonomy, when they may be skating on the thin ice of a disappearing glacier. Such is the role of the business environment as well.
2.     Scale trumps scope in the near-term for some firms. Scale is trumped when volume loses differentiation. Like the current state of the Indian IT services industry, where low cost begat scale, and now differentiated value eludes the customer. The CEO cannot determine such ecological balance of his or her own accord. The paradox of entrepreneurship is about traversing from social misfit to innovator to community champion. It is a paradox of identity shifts across stages in the institution’s life cycle.
3.     CEOs and their teams can orchestrate firm performance, provided they share a mind-set around what results they want from a shared vision. CEOs need to abandon their ‘leader’ image and mould with the wisdom in the group for which collaboration produces value that none in the group could produce alone. Leaders with individual power often dread giving up for the insecurity of processes for leadership in organisational systems. Such tipping points are moments of deep dialogue or shallow disconnects for the entrepreneur and his/her team.
4.     A Renter or Trader mind-set in governance afflicts early design of organisations in risk-averse firms. Structures and communication protocols that serve such designs will not be able to generate passion for intellectual property or pioneering innovation. A change in such mind-set is about leadership courage and vulnerability, both. The Renter can become a Statesman, provided he or she embraces the technocracy of pioneers in the team. The paradox is of staying on a accreting value chain without having to invest incremental time in acquiring the unnatural identity of pioneering innovation.
5.     Markets are not decided by hard figures of funnel size and feasibility studies as much as by buyer or sponsor intent and motivation in the zone most proximate to value creation. Qualifying for purchase intent is market intelligence as opposed to post-facto wisdom in lessons learnt in pitching for business.
Facilitating such moments are a challenge and joy. The challenge comes from lack of precedent in the relationship. The joy comes from the opportunity to raise questions that delightfully make for progress. The progress in small enterprise is not a function of ‘leader’ development alone. It is about fuelling the aspirations of a team in alignment with shared purpose for which the firm is created. Do small firms retain size specific autonomy? Do they rise to overcome issues of size with a maturing team that enables even more people to experience development of markets, customers and the ecosystem?
This is not a matter of policy paralysis in itself. It is the mitigation of risk in an environment where perceptions shift faster than providers can retain customer attention.