What can stop them from doing so? Here are some reasons I can think of even as I am aware that some of these could grip the most unsuspecting amongst us, including yours' truly.
Each of the above could command levels of specific detail. Expecting me to be more candid here will border on casualness. Here, suffice it to say that CEOs demand compliance more often than they unleash contribution. Habitual acts lock the emotional brain so tight as to produce unproductive routines. The coach uses powerful questions that inspire novel thinking patterns. New productive habits then get anchored in the personal system of the coachee.